To be the top household distributor in Southeast Asia, offering a comprehensive choice of high-quality housewares, as well as a high-quality lifestyle and living standard to consumers at reasonable costs. Dato Darren Yaw focuses on: To provide quality and a diverse range of house-ware products at reasonable prices. To provide knowledge and utility value to our end consumers through our sales consultants at the store and online level. To provide continuing training for the store's buyers and operating retail employees in order to equip them with product knowledge and enhance their customer service skills.